As a home seller you go through a lot of anxiety during the process of selling your home. Every decision involves your time, a lot of effort and each decision usually costs you more money. Should I paint the interior of my home prior to listing for sale and what are the best colors to please a home buyer? Do I stage my house to sell or just leave it looking “well lived in”? How do I find the right local real estate agent to sell my home fast and for the most money? Decisions, decisions, decisions.
According to the National Association of Realtors (NAR), there are approximately 1.3 million member residential and commercial Realtors in the U.S. who are engaged in the real estate industry. In some large metro areas, such as Orlando, Florida, a home seller can choose from upwards of 12,000 licensed real estate agents. You would think that with all the stringent real estate licensing requirements, you can simply throw a dart and pick the right one. You certainly can throw a dart and hit one, but it doesn’t mean it will be the right one.
Key points to look for when choosing the RIGHT real estate agent.
- Experience – yes, Captain Obvious, but never take it for granted. Ask how long they have been selling real estate. Just like what you want to hear from your heart surgeon, her answer should be in years not months.
- Are they local – does the real estate agent know your market area? You know the saying, real estate is all about location, location, location. If your agent doesn’t know your local area, both the good and the bad, then how can she convince a buyer it is the right location?
- Online Marketing – does the real agent have a website, post on Facebook, tweet and engage in other online marketing media such as posting real estate blogs. All these combine to optimize the visibility of your home listing.
- Listing Agreement – how long is the initial term of the listing agreement? If your local real estate market is close to average, don’t lock yourself into an initial listing term greater than 90 days. If your local real estate market is extremely slow you may want to agree to a term of 6 months. And, request an early termination clause for non-performance.
- References – again, kind of a no brainer for some. But, how many people refuse to talk to strangers in a grocery store much less pick up the phone and interview a former home seller who they do not know.
- Personality – meet and greet. Make sure you know the traits and personality of the person who will be selling your home. If your intuition tells you to keep looking, then you should probably move on to the next agent.
- Commission – how much will the agent charge you to sell your home? Not all agents charge the same percent commission. Some will gladly give up some commission to list your home, while others will fight you to the end to keep it all.
No brainer stuff right? Yes, and no. You might be surprised at how many home sellers don’t bother to address most, if any, of these most essential agent requirements. Especially, when it comes to negotiating a lower selling commission. That’s because negotiating with the agent to lower their commission will take a lot of time and effort on your part (aka anxiety). After all, you are asking a professional to take less money for the same amount of work. Not an easy sell. Unless, you list your home for sale with a professional local real estate agent from Great Percent. They take the hassle out of negotiating because the Great Percent agents bid on the right to sell your home, saving you a lot of hassle and money. Not to mention a lot of anxiety.