While there is no doubt that spring is a great time to sell a home, home sellers who have been lured into believing that spring is the only time to consider listing their home for sale are probably wasting both valuable time and money. In fact, when properly prepared and marketed aggressively, your home is just as likely to sell during the fall and winter season as it is during the spring and summer.
Why Listing Your Home This Fall Makes Sense
Spring actually once was the “best” time to list a home – back in the years before technology and the digital world made it possible for potential buyers to view and compare listings from anywhere and on any connected device. Back in the old days, serious buyers flocked to their local real estate agent each spring, to see what homes were coming on the market and to compete for the best ones. Now, however, buyers can preview homes, sometimes for months, before ever venturing out to view their favorite properties in person.
Listing a home this fall has some important advantages over listing in the spring, including:
- The fact that less competition from other sellers will allow your home to really shine
- The children are back in school, allowing mom and dad time to look at homes over their lunch hours without worrying about the kids
- Families who need to relocate by year’s end for work are motivated and ready to purchase quickly
What Can Fall Home Sellers Do to Help Market Their Homes More Effectively?
Just like spring sellers, fall sellers can help market their home more effectively by making some simple preparations to ensure that potential buyers see all the benefits the home offers. Some preparations to consider include:
- keeping the lawn and landscaping looking neat by trimming away dying plants and keeping the lawn, porches, patios and sidewalks clear of fallen leaves
- shoveling sidewalks and clearing snow away from porches, stoops and parking areas to make it safe and convenient for showing agents and prospective buyers to view the home
- make spring and summer photos of the home available to potential buyers so they can easily envision what the home looks like without snow or when the landscaping is green and growing
- have the fireplace inspected and burn it brightly for showings on cold, windy days
- utilize extra lighting to offset the shorter days of fall and winter
- tastefully decorate the home for fall and make delicious fall-inspired snacks available, such as warm apple cider and pumpkin cookies to make your home even more memorable and encourage prospective buyers to linger longer
When preparing to list your home in the fall, it makes sense to do so as soon as possible to increase the chances of having it sold and closed well before the busy holiday season. It also makes sense to make sure that you are negotiating the best possible commission rate, too.
Yes, real estate agents, especially the ones who are motivated to sell your home, like those who work with Great Percent, are happy to help home sellers reap the highest possible return on their investment. The local professional real estate agents at Great Percent are so confident in their ability to successfully sell your home that they will bid on the opportunity to list your home and offer you a lower agent commission. And best of all, you, the home seller, can “fall back” and remain anonymous by using the simple Great Percent dashboard to monitor the activity and learn about the agents as they bid. Now that is a deal worth falling for!